How to Become A Content Marketer?

1. Strategic planning

Successful content marketers take the time to create a content marketing strategy before creating a single piece of content.

That’s because understand each company has its unique branding, which will dictate what type of content they publish and who their target audience will be.

They also understand that each company has its preferred set of marketing channels that they’d want to use because these are where they’re getting most of their customers.

When you learn how to create a content marketing strategy, you can then content that effectively attracts and converts a company’s audience based on the channels it uses.

2. Research and data analysis

It’s now possible for brands and marketers to quantitatively determine what topics and content types are bringing in the best results. That means you’re expected to know which data to collect and where to find it, as well as applying these to your content marketing campaigns.

You’ll also need to know how to present the results of the content marketing campaign you’ve launched to the company’s key decision-makers.

Many successful content marketers take the time to invest in an online marketing course so they can learn how to effectively and efficiently create and launched data-driven content marketing campaigns.

3. Project management

Project management is combining and applying your knowledge and skills with different tools and techniques so that you can complete a project on time and within expected standards.

As a content marketer, you need to develop your own workflow process so that you can properly manage all of the tasks you need to complete on time.

Managing your projects effectively also means knowing which tasks you can delegate or automate to make things more efficient.

You also need to familiarize yourself with using some of the popular project management tools like Asana, Trello, and JIRA.

4. Video production and editing

Video is now the preferred content format marketers use because it’s more convenient for your target audience to consume compared to written content.

In fact, 95% of customers would prefer to watch an explainer video like this one from Dollar Shave Club than read a written guide.